Panagiotis currently serves as the Head of Head of Retail Lending, Cards and Loyalty at Alpha Bank. In the past he has held several executive positions in the Retail Banking sector both in Greece and abroad. His main interest and expertise lies in the intersection between the physical and digital world in Retail Banking including also the Cards and payments. He graduated from the Marketing & Management Department of Athens University of Economics and Business and holds a Masters Degree in Operational Research from London School of Economics (UK) and an MBA Degree from Bocconi School of Management (IT).
Discussion Framework: As payments become increasingly seamless, embedded and invisible, banks risk becoming less visible at the very moment that shapes the customer's everyday financial experience. This discussion will explore how established banks and digital-first challengers are responding through AI-driven personalisation, deeper customer insight, connected digital and physical journeys, loyalty strategies and evolving distribution models.
Central Question: When the bank disappears from the payment moment, how can it remain visible, valuable and relevant in the customer relationship?
