Mr. Andreas Marneris is Head of Cards Business at Eurobank, where he drives the Bank's strategy across cards, digital payments, merchant partnerships and customer loyalty. With more than 20 years of international experience in payments and retail banking, he has led the development of market-leading card products, digital payment solutions and customer engagement strategies. He works closely with global payment networks, fintechs and retail partners to drive innovation at the intersection of commerce, technology and customer experience. Andreas is a frequent speaker on the future of payments, digital commerce and loyalty.
Discussion Framework: As payments become increasingly seamless, embedded and invisible, banks risk becoming less visible at the very moment that shapes the customer's everyday financial experience. This discussion will explore how established banks and digital-first challengers are responding through AI-driven personalisation, deeper customer insight, connected digital and physical journeys, loyalty strategies and evolving distribution models.
Central Question: When the bank disappears from the payment moment, how can it remain visible, valuable and relevant in the customer relationship?
